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500 copies requested by Daimler Chrysler

Automotive giant Daimler Chrysler has requested for 500 copies of The Ice Cream Maker on the date of launch of the book. These copies will be distributed amongst the top executives of the organization in its quest to attain the highest Quality standards. Daimler Chrysler is unique in the automotive industry with its product portfolio ranging from small cars to sports cars and luxury sedans; and from versatile vans to heavy duty trucks or comfortable coaches.

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400 copies requested by Ford Motor Company


Global giant Ford Motor Company has requested for 400 copies of The Ice Cream Maker to be circulated to the company's leaders, managers and engineers as part of its Quality initiative. The organization's mission is driven by quality, consumer focus, creativity, resourcefulness, and entrepreneurial spirit. Ford Motor Company aims to become the world's leading consumer company for automotive products and services.

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Copies requested for Automotive Hall of Fame Inductee Ceremony

Automotive Hall of Fame in Dearborn, Michigan has ordered for an undisclosed number of copies of The Ice Cream Maker for distributing amongst its invitees in the Hall of Fame Inductee Ceremony.

The organization inducts the ‘Industry Leader of the Year' in its Hall of Fame every year. It is the single greatest honor in the motor vehicle industry, intended to honor a career and/or lifetime achievement. To become a "Hall of Fame" the nominee must be either retired or deceased. Recipients must have significantly impacted the development of the automobile or the motor vehicle industry. Typically, four to eight individuals are inducted each year.

The organization also honors four individuals each year for ‘Young Leadership and Excellence' award. This recognition reflects the Automotive Hall of Fame's commitment to the future by identifying the next generation of leadership in the industry. To be eligible, nominees must be 35 years of age or younger.

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Copies requested for Crain's Detroit '40 under 40' Award Ceremony

Copies of The Ice Cream Maker will be given to the guests in the Crain's Detroit Business' '40 under 40' Award Ceremony on October 18, 2005. This year's selection marks the 15th year of the ceremony, which awards 40 people who have had business successes before age 40. The Class of 2005 has members who have started successful companies, have found success at a young age at established companies or who have taken nonprofits and made them stronger. More than 250 people were nominated for this year's class. Crain's Detroit Business staff judges based selections on information provided by candidates and the research of the judged on it. Professional achievement is the most important qualification.

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 News Release
Quality Digest, October 2005

Sundae Innovation

"The Ice Cream Maker explains that while Americans have cornered the market on innovation, they lack in quality consistency", tells Quality Digest about The Ice Cream Maker.
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Quality Digest, October 2005

ASI consultants hailed by Quality Digest

ASI Chairman and CEO Subir Chowdhury and President and Senior Consultant Shin Taguchi featured in the cover story "Who's Driving Quality Today?"
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From the bestselling author of The Power of Six Sigma, a powerful and engaging parable that reveals how American businesses must build QUALITY into every aspect of our culture to regain our place in the global marketplace.
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